4 Resources for Nonprofit Storytelling
Nonprofits have an advantage over large corporations in a way that can’t be imitated. We don’t have multimillion dollar marketing budgets, but we can connect with the public on a personal and emotional level that the big dogs can’t match. Nonprofits are of the community. They’re for the community. People want to love you, they just need to understand who we are. Here for you is a roundup of different types of resources that will get you started on your journey.
Listening and Nonprofit Storytelling
Our first presentation comes from Spiral16. This presentation covers a lot of ground from general terms, to tips on goal setting, to concrete examples of how to tell a story. Our favorite example of storytelling was how a band won a contest to open for KISS by posting photos of themselves as children dressed as the band members.
Executive Essentials Storytelling
From the good people at Ariel Group, this is geared towards “executives” but it’s applicable to anyone who wants to make an impact in the office, with a partner, or give a good presentation. This PDF lists several concrete examples of how to draw people in, keep them interested, and parse out a story. It even includes areas to write in ideas during guided exercises.
To download the PDF, you’ll need to give up an email address. As always, if you’re not comfortable with doing that, you can always create a 10 Minute Email account.
Persuasion and the Power of the Story
Jennifer Aaker narrates this captivating 5 minute infodoc. We can’t overstate how pleasant this thing is to watch. Aside from great design, this video empirically demonstrates how stories beat stats in terms of reach and engagement.
If you want more, check out the Future of Storytelling YouTube Channel
The Guide to Nonprofit Storytelling
To round out our collection of storytelling we have a blog post from Philanthropy For All. This diverse roundup includes posts like What is a Story and Why You Need to Tell Them, Storytelling Through Video, and 5 Killer Resources to Tell Non-Profit Stories
We hope at least one of these has inspired you. Nonprofits